Sally Uwechue-Mbanefo, Director General of The Nigerian Tourism Development Corporation (NTDC) just back from the World Travel Market Forum which held at Excel, London between November 4th and November 7th 2013 speaks on her vision for NTDC.
Monday, 18 November 2013
Tuesday, 12 November 2013
Written by Dr. Kayode Fayemi
A few years ago, Professor Dora Akunyili, who was then the Federal Minister of Information, launched a campaign to rebrand Nigeria. The campaign slogan was “Nigeria: Good People, Great Nation.” Despite the best of intentions, the campaign was not only dismissed by most Nigerians, it failed to gain traction. In the few months that the controversy over the campaign lasted, much of it was about deriding the campaign, rather than enhancing the image of Nigeria. Before this, there was another attempt to brand the country. That earlier attempt had a different, but no less rousing, slogan: “Nigeria, Heart of Africa.”
Thursday, 7 November 2013
The announcement that South African retailer Woolworths is set to pull out of Nigeria due to high rental costs and supply chain challenges caught retail analysts unawares.