Monday, 18 November 2013

Tourism Is A Serious Business – Sally Uwechuo-Mbanefo

Sally Uwechue-Mbanefo, Director General of  The Nigerian Tourism Development Corporation (NTDC) just back from  the  World Travel Market Forum which held  at  Excel, London between  November 4th and November 7th 2013 speaks on her vision for NTDC.

Tuesday, 12 November 2013

Beyond Branding: Building Lasting Values for Nigeria’s Growth

Written by Dr. Kayode Fayemi

A few years ago, Professor Dora Akunyili, who was then the Federal Minister of Information, launched a campaign to rebrand Nigeria. The campaign slogan was “Nigeria: Good People, Great Nation.” Despite the best of intentions, the campaign was not only dismissed by most Nigerians, it failed to gain traction. In the few months that the controversy over the campaign lasted, much of it was about deriding the campaign, rather than enhancing the image of Nigeria. Before this, there was another attempt to brand the country. That earlier attempt had a different, but no less rousing, slogan: “Nigeria, Heart of Africa.”

Thursday, 7 November 2013

As Woolworths Plans Its Exit From The Nigerian Market

The announcement that South African retailer Woolworths is set to pull out of Nigeria due to high rental costs and supply chain challenges caught retail analysts unawares.