Thursday, 20 March 2014

The Hero Of Beers In South Eastern Nigeria

Hero Beer
Hero beer from the brewery house –SABMiller has in so short a time warmed its way into the taste buds of beer drinkers in South Eastern Nigeria.

The success of the beer which was launched into the Nigerian market in August 2012 has got Nigerian Breweries Plc, brewers of Star, Harp and Heineken beers worried as Hero appears to have edged out Star and Harp brands as market leader in the South Eastern states of Nigeria.

Nigeria Leads Africa in Global Search Engine Appeal (Trade & Investments Category)

Central Business District, Lagos
A new global ranking which measures the “search engine” appeal of countries in the fields of Tourism and Investment has placed Nigeria as number 1. The research conducted by Spain based Bloom Consulting shows that 560,000 searches were made in the Trade and Investment category in 2013. The most popular online searches about Nigeria in this category were about the “corruption level”, the “oil and gas industry” and the “growing economy”.

Monday, 18 November 2013

Tourism Is A Serious Business – Sally Uwechuo-Mbanefo

Sally Uwechue-Mbanefo, Director General of  The Nigerian Tourism Development Corporation (NTDC) just back from  the  World Travel Market Forum which held  at  Excel, London between  November 4th and November 7th 2013 speaks on her vision for NTDC.

Tuesday, 12 November 2013

Beyond Branding: Building Lasting Values for Nigeria’s Growth

Written by Dr. Kayode Fayemi

A few years ago, Professor Dora Akunyili, who was then the Federal Minister of Information, launched a campaign to rebrand Nigeria. The campaign slogan was “Nigeria: Good People, Great Nation.” Despite the best of intentions, the campaign was not only dismissed by most Nigerians, it failed to gain traction. In the few months that the controversy over the campaign lasted, much of it was about deriding the campaign, rather than enhancing the image of Nigeria. Before this, there was another attempt to brand the country. That earlier attempt had a different, but no less rousing, slogan: “Nigeria, Heart of Africa.”

Thursday, 7 November 2013

As Woolworths Plans Its Exit From The Nigerian Market

The announcement that South African retailer Woolworths is set to pull out of Nigeria due to high rental costs and supply chain challenges caught retail analysts unawares.

Thursday, 31 October 2013

'First Class' Heineken Is No Longer 'Chairman’ In Nigeria.

Heineken First Class wall drape ad at NET Tower
Heineken Beer in Nigeria has switched from its brand positioning statement ‘Chairman’ to ‘First Class’.

Tuesday, 1 October 2013

Man U Honours Ebenezer Obey At The Glo Evergreen Series Concert

L-R: Man U Legend Andy Cole, Kamal Shonibare & Ebenezer Obey
Manchester United legend Andy Cole was on hand at the Intercontinental Hotel, Lagos on Saturday September 28th 2013 to present a special Man U football shirt to Nigerian music legend Ebenezer Obey. This was at the invitation only Glo Evergreen Series concert sponsored by Nigerian telecommunications giant Globacom.

Photos From The Glo XFactor Grand Finale

Spiro Damaskinos (Sony Marketing Director), Alexandra Burke, DJ Switch & Bella Disu
DJ Switch (Obianuju Catharine  Udeh) was the overwhelming choice of the judges and viewers of the Glo sponsored XFactor singing reality show (season 1) which ended recently. She went home with the star prize of twenty four million naira plus a recording deal with Sony while
Eshun and Vicky, the two runners up received the sum of N1m each.
Alexandra Burke, 2008 UK XFactor winner, Flavour and Ghanaian act Efya all performed at the event.

Friday, 27 September 2013

Emeka Okeke of Carat Media Perspectives Moves On

Emeka Okeke

Brandwork Nigeria is reporting that Emeka Okeke, CEO of Carat Media Perspectives has resigned his appointment.

Thursday, 26 September 2013

Harry Iwuala On The Art Of The Deal And The Future Of Sports Marketing In Nigeria.

Harry Iwuala, Lead Consultant at Youdees
Harry Iwuala, Lead Consultant at Youdees Limited speaks on the art of the deal and the future of sports marketing in Nigeria