The Brand guys at Africa’s emerging force and telecommunication giant – Glo are doing a very good job. Following the success of The GLO CAF awards which they sponsored, they have topped it up nicely with the Glo Lagos Marathon.
However, they need to sync their ad messages particularly the ones that were aired on NTA on Saturday February 28th 2009 during the Glo show.
One of the ads claimed that Glo currently has 18 million subscribers, and almost immediately after that, another ad was aired claiming that Glo has 19 million subscribers which makes me to wonder how many subscribers really the company has.
Little things like this matter, the messages should align together to avoid sowing doubts in the minds of the customers.